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   Yahoo Finance

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   172.50+0.39 (+0.23%)

   at Fri, May 31, 2024, 4:00PM EDT - U.S. markets closed

   Nasdaq Real Time Price

   • Open 171.86
   • High 173.06
   • Low 169.44
   • Prev. Close 172.11

   • 52 Wk. High 178.77
   • 52 Wk. Low 115.35
   • P/E 26.46
   • Mkt. Cap 2139.95B

   • NasdaqGS
   • •Price in USD

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3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin.

4. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

6. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

7. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

8. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   A web beacon [note 1] is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. [1] Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. [2]

9. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Free Analytics Suite: AT Internet: Mobile ID and Cookies Continuous Negotiable Data Workbench: Adobe Systems: Cookies via JavaScript 6.51 Negotiable Google Analytics: Google: Cookies via JavaScript N/A Free (Standard), $150,000 Annual (Premium) CleverTap: WizRocket, Inc. Cookies via JavaScript Continuous Free (Start)/ Monthly Plans LiveChat ...

10. Alexa Internet - Wikipedia

    en.wikipedia.org/wiki/Alexa_Internet

    Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon . Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. [3] Alexa provided web traffic data, global rankings, and other information on over 30 million ...

11. Ad tracking - Wikipedia

    en.wikipedia.org/wiki/Ad_Tracking

    Internet tracking. There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by ...

12. Mobile web analytics - Wikipedia

    en.wikipedia.org/wiki/Mobile_Web_Analytics

    In a commercial context, mobile web analytics refers to the data collected from the users who access a website from a mobile phone. It helps to determine which aspects of the website work best for mobile traffic and which mobile marketing campaigns work best for the business, including mobile advertising , mobile search marketing, text ...