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   Yahoo Finance

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   176.64+1.23 (+0.70%)

   at Thu, Jun 6, 2024, 2:16PM EDT - U.S. markets close in 1 hour 44 minutes

   Nasdaq Real Time Price

   • Open 175.90
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3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.

4. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

5. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Search engines like Google will keep a record of what users search for, which could help them suggest more relevant searches in the future. Law enforcement agencies may use web tracking to spy on individuals and solve crimes. Web analytics focuses more on the performance of a website as a whole. Web tracking will give insight on how a website ...

6. List of Google products - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_products

   Google Marketing Platform – an online advertising and analytics platform. Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.

7. Alexa Internet - Wikipedia

   en.wikipedia.org/wiki/Alexa_Internet

   In 2007, Michael Arrington provided examples of Alexa rankings known to contradict data from the comScore web analytics service, including ranking YouTube ahead of Google. In 2021 John Mueller from Google confirmed again that Google does not use Amazon Alexa Rank.

8. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   A web beacon is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking.