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   Yahoo Finance

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   176.07+0.66 (+0.38%)

   at Thu, Jun 6, 2024, 9:44AM EDT - U.S. markets close in 6 hours 16 minutes

   Nasdaq Real Time Price

   • Open 175.90
   • High 177.15
   • Low 175.90
   • Prev. Close 175.41

   • 52 Wk. High 178.77
   • 52 Wk. Low 115.35
   • P/E 26.96
   • Mkt. Cap 2185.24B

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3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

4. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, including the Google Analytics URL Builder for websites.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Google Analytics and Adobe Analytics are the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay. In the past, web analytics has been used to refer to on-site visitor measurement.

6. Web beacon - Wikipedia

   en.wikipedia.org/wiki/Web_beacon

   A web beacon is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking.

7. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Search engines like Google will keep a record of what users search for, which could help them suggest more relevant searches in the future. Law enforcement agencies may use web tracking to spy on individuals and solve crimes. Web analytics focuses more on the performance of a website as a whole. Web tracking will give insight on how a website ...

8. Alexa Internet - Wikipedia

   en.wikipedia.org/wiki/Alexa_Internet

   Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its browser toolbar for the Internet Explorer, Firefox and Google Chrome web browsers.