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Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses the page (if JavaScript is enabled in the browser) and collects visitor ...
Google Analytics and Adobe Analytics are the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat maps and session replay. In the past, web analytics has been used to refer to on-site visitor measurement.
A web beacon is any of several techniques used to track who is visiting a web page. They can also be used to see if an email was read or forwarded or if a web page was copied to another website. The first web beacons were small digital image files that were embedded in a web page or email.
UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Web analytics focuses more on the performance of a website as a whole. Web tracking will give insight on how a website is being used and see how long a user spends on a certain page. This can be used to see who may have the most interest in the content of the website. [6]
The Alexa browser extension displayed the Alexa Traffic Rank for websites, showed related websites, provided search analytics, and quickly allowed users to view the Internet Archive through the Wayback Machine.