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Color plays an important role in setting expectations for a product and communicating its key characteristics. Color is the second most important element that allows consumers to identify brand packaging. Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
White is the lightest color and is achromatic (having no hue ). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on television and computer screens is created by a mixture of red, blue, and green light.
Traditionally, the standard colors in Chinese culture are black, red, cyan ( 青; qīng ), white, and yellow. Respectively, these correspond to water, fire, wood, metal, and earth, which comprise the 'five elements' ( wuxing) of traditional Chinese metaphysics. Throughout the Shang, Tang, Zhou and Qin dynasties, China's emperors used the Theory ...
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
White often represents purity or innocence in Western culture, particularly as white clothing or objects, can be stained easily. In most Western countries white is the color worn by brides at weddings. Angels are typically depicted as clothed in white robes. In many Hollywood Westerns, bad cowboys wear black hats while the good ones wear white.
In Canada, red is the colour of the Liberal Party of Canada. In China, red is the colour used by the Chinese Communist Party (CCP). In Hong Kong and Macau, red is used by the pro-Beijing camp. In Malaysia, red was currently used to represent Pakatan Harapan and also the Socialist Party of Malaysia.
Luther rose. The Luther rose or Luther seal is a widely recognized symbol for Lutheranism. It was the seal that was designed for Martin Luther at the behest of John Frederick of Saxony in 1530, while Luther was staying at the Coburg Fortress during the Diet of Augsburg. Lazarus Spengler, to whom Luther wrote his interpretation below, sent ...
The traditional colors of Japan are a collection of colors traditionally used in Japanese art, literature, textiles such as kimono, and other Japanese arts and crafts. History [ edit ] The traditional colors of Japan trace their historical origins to the Twelve Level Cap and Rank System which was established in 603 by Prince Shōtoku and based ...
Star of David. The Star of David, a symbol of Judaism as a religion, and of the Jewish people as a whole. [1] It also thought to be the shield (or at least the emblem on it) of King David. Jewish lore links the symbol to the "Seal of Solomon", the magical signet ring used by King Solomon to control demons and spirits.
A vertical tricolour of green, white and orange. The national flag of Ireland ( Irish: bratach na hÉireann ), frequently referred to in Ireland as 'the tricolour' ( an trídhathach) and elsewhere as the Irish tricolour is a vertical tricolour of green (at the hoist ), white and orange. [1] [2] The proportions of the flag are 1:2 (that is to ...