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Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value. Marketing textbooks are firm on the point that any differentiation must be valued by buyers ...
Business cards are cards bearing business information about a company or individual. [ 1 ] [ 2 ] They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation (usually with a logo ) and contact information such as street addresses , telephone ...
Page orientation is the way in which a rectangular page is oriented for normal viewing. The two most common types of orientation are portrait and landscape. [1] The term "portrait orientation" comes from visual art terminology and describes the dimensions used to capture a person's face and upper body in a picture; in such images, the height of ...
Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...
Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. The differences depend on where the firm is placed in the order of the supply chain. There are three varieties of vertical integration: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both ...
Horizontal market software. In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as " productivity software."
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