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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
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Analytics. Traffic analysis of Wikipedia. Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
You can use the Privacy Dashboard to see and manage many aspects of how your information is used with our products. While signed out, you'll see info about your current device. To also see details...
This edition of the Fortune Analytics newsletter kicks off a biweekly series, highlighting the Fortune 500 (largest U.S. companies by revenue) list, out today; the forthcoming Fortune Southeast ...
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Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence, which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Cisco announced in March it had closed the $28 billion all-cash acquisition of Splunk, a cybersecurity and analytics company that uses AI and machine learning. “It fits perfectly with our ...
Business analytics ( BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning.