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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Marketing Platform includes the following services: Display & Video 360 (demand-side platform) Search Ads 360 (search advertising) Campaign Manager 360 (ad management and measurement) Google Analytics 360 (web analytics) Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web ...
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
Web analytics United States — Google Analytics: 15 May 12, 2005: Dodgeball: Social networking service United States — Google Latitude: 16 July 19, 2005: Akwan Information Technologies: Search engines Brazil — Internet backbone: 17 July 2005: Reqwireless: Mobile browser Canada — Google Mobile: 18 August 17, 2005: Android Mobile operating ...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Analytics Goes Back to Hits. Google decided that hits really is the only metric for tracking web site usage. Life sized Picasa. Google offered an option which allows the user to print life-size cardboard cutouts of all of their photos. ReaderAdvantage Program
The analytics providers with whom we work include, but are not limited to, the companies listed below. Some of these companies provide users choices about how they collect and use information. For more information, please review their privacy policies. Google Analytics; Nielsen Digital Measurement ; Scorecard Research
Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...
Google LLC (/ ˈ ɡ uː ɡ ə l / ⓘ, GOO-ghəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI).
This is a comparison table of web analytics software released under a free software license . Name. Platform. Supported databases. Tracking method. Latest stable release. Latest release date. License.