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In toll-free telephony, a shared-use number is a vanity number (usually a valuable generic phone word), which is rented to multiple local companies in the same line of business in different cities.
A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
Toll-free telephone numbers in the North American Numbering Plan have the area code prefix 800, 833, 844, 855, 866, 877, and 888. Additionally, area codes 822, 880 through 887, and 889 are reserved for toll-free use in the future. 811 is excluded because it is a special dialing code in the group NXX for various other purposes.
Hungarian taxi company Tele5 Taxi uses 555-5555 as a vanity number, while at least one company specializing in vanity numbers sells cell phone numbers starting with the digits 555 for a premium rate, capitalizing on their fame in American movies.
Toll-free telephone numbers are often branded using phonewords; some firms use easily memorable vanity telephone numbers like 1-800 Contacts, 1-800-Flowers, 1-866-RING-RING, or 1-800-GOT-JUNK? as brands for flagship products or names for entire companies.
Vanity numbers became easier to obtain as a toll-free exchange prefix was no longer tied to a geographic location. By the 21st century, Voice over IP placed toll-free and foreign exchange numbers into the hands of even the smallest users, to whom dedicated inbound lines under the original InWATS model would have been prohibitively expensive.
Toll-free number portability (Canada, US, New Zealand) or freephone number portability (Australia, UK) allows the subscriber of a freephone number to switch providers while retaining the same number for incoming calls.
Callers dial 1-800 (888 or 866)-FREE411 [373-3411] from any phone in the United States to use the toll-free service. Sponsors cover part of the service cost by playing advertising messages during the call.
Telephone numbers in the Americas; Telephone prefix; Toll-free telephone number; ... Universal Personal Telecommunications; Unlisted number; V. Vanity number;
Automatic number identification (ANI) is a feature of a telecommunications network for automatically determining the origination telephone number on toll calls for billing purposes.
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