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DoubleClick Inc. DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General ...
The pitch deck shows how DoubleClick was positioning itself as a key asset to help a potential Big Tech acquirer to become an advertising giant.
Facts DoubleClick engaged in behavioral targeting and placed a cookie on each user's computer hard drive when the user accessed DoubleClick-affiliated web sites. DoubleClick was then able to track the users' web surfing activities and build user profiles for the purposes of delivering targeted advertisements. DoubleClick's server identifies the user's profile by the cookie identification ...
Google Ad Manager is an ad management platform introduced by Google on June 27, 2018. [1] for large publishers who have significant direct sales. It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers (DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange (AdX). [2][3] Google Ad Manager initially used a second-price ...
Dwight Merriman (born August 5, 1968) [1] is an American Internet executive, racing driver, and entrepreneur in New York City's Silicon Alley. Best known for co-founding DoubleClick with Kevin O'Connor [2] and serving as its CTO for 10 years, Merriman currently serves on the Board of Directors of MongoDB Inc., where he was previously cofounder ...
Double-click. A double-click is the act of pressing a computer mouse button twice quickly without moving the mouse. Double-clicking allows two different actions to be associated with the same mouse button. It was developed by Tim Mott of Xerox Palo Alto Research Center. [1][2][3] Often, single-clicking selects (or highlights) an object (eg the ...
Kevin O'Connor (born April 4, 1961) is an American entrepreneur and co-founder of Graphiq, [1] a research engine founded in Santa Barbara in 2009. [2] Previously, O'Connor was a co-founder of DoubleClick, an internet advertisement-technology, and founder of O'Connor Ventures, a venture capital firm that invests in early stage companies, including COR, 9Star, Surfline, Travidia, Procore and ...
DoubleClick ads combined with other Google services In the summer of 2016, Google quietly dropped its ban on personally-identifiable info in its DoubleClick ad service. Google's privacy policy was changed to state it "may" combine web-browsing records obtained through DoubleClick with what the company learns from the use of other Google services.