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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery —a feature previously only available with the enterprise GA 360.

  3. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console Insights. Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

  4. Google Trends - Wikipedia

    en.wikipedia.org/wiki/Google_Trends

    Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user.

  5. Google Cloud Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Cloud_Platform

    Java. C++. Python. Go. Ruby. ASN. 396982. Google Cloud Platform ( GCP ), offered by Google, is a suite of cloud computing services that provides a series of modular cloud services including computing, data storage, data analytics, and machine learning, alongside a set of management tools. [2]

  6. BigQuery - Wikipedia

    en.wikipedia.org/wiki/BigQuery

    Active. BigQuery is a managed, serverless data warehouse product by Google, offering scalable analysis over large quantities of data. It is a Platform as a Service ( PaaS) that supports querying using a dialect of SQL. It also has built-in machine learning capabilities. BigQuery was announced in May 2010 and made generally available in November ...

  7. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

  8. Tableau Software - Wikipedia

    en.wikipedia.org/wiki/Tableau_Software

    Tableau Software, LLC ( / tæbˈloʊ / tab-LOH) is an American interactive data visualization software company focused on business intelligence. [2] [3] It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. [4] In 2019, the company was acquired by Salesforce for $15.7 billion. [5]

  9. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...

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