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  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

  4. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

  5. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console Insights. Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

  6. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  7. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

  8. List of mergers and acquisitions by Alphabet - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Timeline of Google products, services, and acquisitions. As of December 2016, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion in 2012. Most of the firms acquired by Google are based in the United States, and, in turn, most of ...

  9. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock.

  10. List of Google April Fools' Day jokes - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_April_Fools...

    Updated Export and Send-To features on Google Analytics. Google updated the Export and Send-To features for Google Analytics to give users even more options and support some of our favorite legacy technology: 3.5" floppy, CD-ROM, papyrus, sticky note, carrier pigeon, fax, telegram, telegraph. Self-Writing Code Program

  11. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...

  12. Organic search results - Wikipedia

    en.wikipedia.org/wiki/Organic_search_results

    As of July 2009, the term "organic search" is now commonly used outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance). Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study ...