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Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2] [3]
Google Search Console Insights. Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...
Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...
Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock.
Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...
Business analytics. Business analytics ( BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.
Cloud analytics. Cloud analytics is a marketing term for businesses to carry out analysis using cloud computing. It uses a range of analytical tools and techniques to help companies extract information from massive data and present it in a way that is easily categorised and readily available via a web browser. [1]
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