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A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons ), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics. Local Service Ads - an online advertising platform for lead generations that provide local businesses with a Google guaranteed green check mark.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two former services from Google's DoubleClick subsidiary , DoubleClick for Publishers ( DFP ; formerly known as DART for Publishers ) and DoubleClick Ad Exchange ( AdX ).
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.
Tag management is the ability to manage user-generated tags (also known as categories, taxonomies or folksonomies) within collaborative software. Tag management features and processes are put in place to encourage cross-user consistency, navigation efficiency and compliance with an existing taxonomy .
Google Sites is a structured wiki and web page creation tool included as part of the free, web-based Google Docs Editors suite offered by Google. The service includes Google Docs, Google Sheets, Google Slides, Google Drawings, Google Forms, and Google Keep. Google Sites is only available on the web. These sites allow users to create and edit ...
Google Cloud Platform (GCP), offered by Google, is a suite of cloud computing services that provides a series of modular cloud services including computing, data storage, data analytics, and machine learning, alongside a set of management tools.