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  2. Paul Rand - Wikipedia

    en.wikipedia.org/wiki/Paul_Rand

    Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

  3. History of graphic design - Wikipedia

    en.wikipedia.org/wiki/History_of_graphic_design

    Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication. [1]

  4. Swiss Style (design) - Wikipedia

    en.wikipedia.org/wiki/Swiss_Style_(design)

    Swiss style is associated with the formation of new principles of graphic design. They were created based on graphic concepts identified by the Bauhaus school, Russian constructivism, and the International Typographic Style. [8] The basic principles of the Swiss style include minimalist graphics, the use of a modular grid system, asymmetrical ...

  5. Corporate Memphis - Wikipedia

    en.wikipedia.org/wiki/Corporate_Memphis

    Corporate Memphis (alternative names: Alegria art, big tech art, flat art, corporate artstyle, [1] or, derisively, globohomo (global homogenization) [1][2][3]) is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s [4] and early ...

  6. Less is more - Wikipedia

    en.wikipedia.org/wiki/Less_is_more

    Less is more is a principle found in several religious traditions. Its basic meaning is to keep things simple, similar to the concept of minimalism. Its use in architecture emerges from the idea that simplicity and clarity lead to good design. The concept is often associated with the modernism movement in architecture and design, although it ...

  7. Flat design - Wikipedia

    en.wikipedia.org/wiki/Flat_design

    Definition and purpose. Flat design is a style of interface design emphasizing minimalist use of simple elements, typography, and flat colors. [1] Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and ...

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