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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps , videos, and on non-search websites.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two former services from Google's DoubleClick subsidiary , DoubleClick for Publishers ( DFP ; formerly known as DART for Publishers ) and DoubleClick Ad Exchange ( AdX ).
Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database.
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Authors Guild, Inc. v. HathiTrust (2014) was a following case related to HathiTrust, a project by the libraries of the Big Ten Academic Alliance and the University of California systems that combined their digital library collections with those of Google's Book Search.
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
The ADS is the largest single source of archived grey literature, with over 20,000 examples available in its Library of Unpublished Fieldwork. Access to grey literature in the archaeological context has become a significant concern, especially in academia, in recent years.
Google Ads allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
Google Digital Garage was a nonprofit program designed to help people improve their digital skills. It offers free training, courses and certifications [2] [3] via an online learning platform . Google Digital Garage was created by Google in 2015.
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