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Graphic design is essential for advertising, branding, and marketing, influencing how people act. Good graphic design builds strong, recognizable brands, communicates messages clearly, and shapes how consumers see and react to things.
The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites. Launched in Australia in 2013, the service offers design tools that are easy-to-use for individuals and companies.
A company's brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company's materials such as business cards, stationery, packaging, media advertising, promotions, and more. Brand identity may include logo design.
Vector graphics are commonly found today in the SVG, WMF, EPS, PDF, CDR or AI types of graphic file formats, and are intrinsically different from the more common raster graphics file formats such as JPEG, PNG, APNG, GIF, WebP, BMP and MPEG4 .
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible.