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If a business card logo is a single color and the type is another color, the process is considered two-color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
The Color Association of the United States (CAUS), known until 1955 as the Textile Color Card Association of the United States (TCCA), is an independent color trend forecasting and color consulting service to the business community, known for its textile color swatch book, the Standard Color Reference of America (formerly the Standard Color ...
Color chart. An IT8.7 Target by LaserSoft Imaging used for color management of digital cameras or scanners. A color chart or color reference card is a flat, physical object that has many different color samples present. They can be available as a single-page chart, or in the form of swatchbooks or color-matching fans.
Number of locations. International. Area served. Worldwide. Website. www.colormarketing.org. The Color Marketing Group ( CMG) is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products.
Trade card. A trade card is a square or rectangular card that is small, but bigger than the modern visiting card, and is exchanged in social circles, that a business distributes to clients and potential customers, as a kind of business card. Trade cards first became popular at the end of the 17th century in Paris, Lyon and London.
The Standard Color Reference of America (and its supplement the U.S. Army Color Card) is a book of reference fabric swatches of different colors produced by The Color Association of the United States (CAUS), each color specified by “cable number” (and therefore sometimes known as cable colors ).
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