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Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color.
Commercial – Business Stationery - Including business cards, letterheads; Variable data printing – uses database-driven print files for the mass personalization of printed materials; Fine art – archival digital printing methods include real photo paper exposure prints and giclée prints on watercolor paper using pigment based inks.
The Color Association of the United States (CAUS), known until 1955 as the Textile Color Card Association of the United States (TCCA), is an independent color trend forecasting and color consulting service to the business community, known for its textile color swatch book, the Standard Color Reference of America (formerly the Standard Color ...
en.wikipedia.org
The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation CMYK refers to the four ink plates used: c yan, m agenta, y ellow, and k ey (black).
The Standard Color Reference of America was issued in 1915 for the purpose of simplifying color work by standardizing color for the U.S. The card offers a palette for color choice and at the same time help to facilitate the selection of colors. Primarily directed to the textile, fashion and environmental industries.