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Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce.
Current status. Active. ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase.