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In 2011, American clothing retailer Zazzle used the phrase on a range of children's T-shirts. After the Advertising Standards Authority in the UK received complaints, the ASA required Zazzle to remove the advertisements featuring the shirts and censured the company.
Many investigations are initiated as a result of complaints from consumers. DCA has a Complaint Resolution Program to help resolve disputes between consumers and businesses. History. Consumer protection in California began with the passage of the Medical Practice Act of 1876.