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1. GOOGL - Alphabet Inc.

   Yahoo Finance

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   172.50+0.39 (+0.23%)

   at Fri, May 31, 2024, 4:00PM EDT - U.S. markets closed

   Nasdaq Real Time Price

   • Open 171.86
   • High 173.06
   • Low 169.44
   • Prev. Close 172.11

   • 52 Wk. High 178.77
   • 52 Wk. Low 115.35
   • P/E 26.46
   • Mkt. Cap 2139.95B

   • NasdaqGS
   • •Price in USD

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3. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin.

4. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

5. Web tracking - Wikipedia

   en.wikipedia.org/wiki/Web_tracking

   Search engines like Google will keep a record of what users search for, which could help them suggest more relevant searches in the future. Law enforcement agencies may use web tracking to spy on individuals and solve crimes. Web analytics focuses more on the performance of a website as a whole. Web tracking will give insight on how a website ...

6. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

7. Ad tracking - Wikipedia

   en.wikipedia.org/wiki/Ad_Tracking

   There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by affiliate marketers.

8. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.