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Card Litho + Card Light Litho (1917), a modification of a 1907 Inland Type Foundry design that ATF had acquired when the companies merged in 1912. Announcement Roman + Italic (1918) American Caslon (1919), based on the Inland Type Foundry's Inland New Caslon , a version of a face originally cut by William Caslon in the 18th century.
Morris Fuller Benton (November 30, 1872 – June 30, 1948) was an American typeface designer who headed the design department of the American Type Founders (ATF), for which he was the chief type designer from 1900 to 1937. [1][2][3][4] Many of Benton's designs, such as his large family of related sans-serif or "gothic" typefaces, including ...
While woodblock printing and movable type had precedents in East Asia, typography in the Western world developed after the invention of the printing press by Johannes Gutenberg in the mid-15th century. The initial spread of printing throughout Germany and Italy led to the enduring legacy and continued use of blackletter, roman, and italic types.
Typography. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. [1]
Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
An attorney's business card, 1895 Eugène Chigot, post impressionist painter, business card 1890s A business card from Richard Nixon's first Congressional campaign, in 1946 Front and back sides of a business card in Vietnam, 2008 A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a day
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