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Graphic design is a profession, [2] academic discipline [3][4][5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number (s), fax number, e-mail addresses and website. Before the advent of electronic communication, business cards also included telex details. [3]
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1] The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium.
2D computer graphics is the computer-based generation of digital images —mostly from two-dimensional models (such as 2D geometric models, text, and digital images) and by techniques specific to them. It may refer to the branch of computer science that comprises such techniques or to the models themselves. Raster graphic sprites (left) and masks.
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