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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from , how long they stayed on the website and their geographical position.

  3. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services. Functionality and integration

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  5. SAP Cloud Platform - Wikipedia

    en.wikipedia.org/wiki/SAP_Cloud_Platform

    SAP Cloud Platform was an open platform-as-a-service, [5] which included the in-memory SAP HANA database management system, connects to both on premises and cloud-based systems running SAP or other third-party software and relies on open standards, [6] like Java, JavaScript, Node.js and Cloud Foundry [7] for integration options.

  6. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Free Search – embed site/web search into a user's website. Replaced by Google Custom Search. 2016. Google Code – Open source code hosting. Discontinued on January 25 and renamed to Google Developers. Picasa – photo organization and editing application. Closed March 15 and replaced by Google Photos.

  7. Google Optimize - Wikipedia

    en.wikipedia.org/wiki/Google_Optimize

    Google Optimize. Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. [2]

  8. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Moz, Semrush, Ahrefs, and Google Trends.

  9. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites.

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