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2. Out-of-home advertising - Wikipedia

   en.wikipedia.org/wiki/Out-of-home_advertising

   Research. v. t. e. Out-of-home ( OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons ...

3. History of advertising - Wikipedia

   en.wikipedia.org/wiki/History_of_advertising

   Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.

4. Flyer (pamphlet) - Wikipedia

   en.wikipedia.org/wiki/Flyer_(pamphlet)

   A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.

5. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. It is the world's earliest identified printed advertising medium. Edo period LEL flyer from 1806 for a traditional medicine called Kinseitan. Egyptians used papyrus to make sales messages and wall posters.

6. Brochure - Wikipedia

   en.wikipedia.org/wiki/Brochure

   Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item. Compared with a flyer, a brochure usually uses higher-quality paper, more color, and is folded. Marketing brochure

7. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership ...