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Longines began using the slogan "Elegance is an Attitude" in 1999. Their previous slogan, "The World's Most Honoured Watch" was used for most of the 20th century. The Longines Logo is the oldest registered trade mark still in use in its original form registered with the World Intellectual Property Organization. Sponsorships
Pocket watches, wrist watches, bomb sights and precision instruments. The Elgin National Watch Company, commonly known as Elgin Watch Company, was a major US watch maker from 1864 to 1968. The company sold watches under the names Elgin, Lord Elgin, and Lady Elgin.
FORTIS Watches AG (formerly FORTIS Uhren AG), located in Grenchen is a luxury Swiss watches manufacturer that was founded by Walter Vogt in 1912. The brand is particularly known for robust, highly precise, automatic tool watches. The owner and CEO of Fortis is Jupp Philipp.
Heuer produced special chronograph versions with the logo of the Indianapolis Motor Speedway, as well as the names or logos of racing teams or sponsors (for example, Shelby Cobra, MG and Champion Sparkplugs). In 1962, Heuer became the first Swiss watchmaker in space.
For the 40th anniversary of James Bond (2002) a commemorative edition of the watch was made available model 2537.80.00 (10,007 units). The watch is identical to the model 2531.80.00 except the blue watch dial had a 007 logo inscribed across it, machined into the case-back, and inscribed on the clasp.
Around 1936, the logo changed to the name in Gothic characters accompanied by a shield bearing the Tudor rose, the emblem of the English Tudor dynasty. In 1947, one year after the official launch of Tudor Montres SA, the shield was removed and the rose appeared alone with the brand name.
