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Service recovery paradox. The service recovery paradox (SRP) is a situation in which a customer thinks more highly of a company after the company has corrected a problem with their service, compared to how they would regard the company if non-faulty service had been provided. The main reason behind this thinking is that successful recovery of a ...
Technical support, also known as tech support, is a call centre type customer service provided by companies to advise and assist registered users with issues concerning their technical products. [1] Traditionally done on the phone, technical support can now be conducted online or through chat. At present, most large and mid-size companies have ...
Service quality. Service quality ( SQ ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm. [2]
Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV). With CAC, any company can gauge how much they’re spending on acquiring each customer.
In business, service rate is a performance metric used to measure the customer service in a supply organization. One example of a service rate measures the number of units filled as a percentage of the total ordered and is known as fill rate. If customer orders total 1000 units, and you can only meet 900 units of that order, your fill rate is 90%.
Customer equity. Customer equity is the total combined customer lifetime values of all of the company's customers. [1] It is calculated by multiplying the number of customers by the average value of each customer. Customer equity is important because it reflects the potential future revenue that a company can generate from its existing customer ...
Customer engineer. A customer engineer ( CE) is a worker whose primary job scope is to provide a service to customers who have signed a contract with the company. Originally, the term was used by IBM, but now customer engineer is also being used by other companies.
eBay office in Toronto, Canada. eBay Inc. ( / ˈiːbeɪ / EE-bay, often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that brokers customer to customer and retail sales through online marketplaces in 190 markets worldwide. Sales occur either via online auctions or "buy it now" instant sales ...