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  2. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.

  3. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.

  4. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process, [7] and through removing impediments to user experience and improving page loading speeds.

  5. ChatGPT set to surpass 100M users faster than TikTok: UBS - AOL

    www.aol.com/finance/chatgpt-track-surpass-100...

    This would mean that ChatGPT has been adopted more quickly than even TikTok or Meta-owned Instagram. By UBS's count, TikTok took nine months to reach 100 million MAUs, while Instagram took 30 ...

  6. Klout - Wikipedia

    en.wikipedia.org/wiki/Klout

    Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users ...

  7. Cost-per-engagement - Wikipedia

    en.wikipedia.org/wiki/Cost-Per-Engagement

    In the Native Advertising/Content Marketing space advertisers can pay for content they promote on a cost-per-engagement (CPE) basis to ensure they drive quality audiences to pay attention to their content. inPowered first introduced CPE pricing for Native Content in 2014 when they enabled advertisers to pay only when the user clicks on an ad and spends more than 15 seconds reading their ...

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  9. Click farm - Wikipedia

    en.wikipedia.org/wiki/Click_farm

    Engagement rate, a performance metric that measures the quality of social media activity such as Facebook likes or Twitter retweets, can be interpreted in terms of "engagement per follower," measured by dividing the raw counts of social media activity by the number of followers. [9]