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  2. Probability of kill - Wikipedia

    en.wikipedia.org/wiki/Probability_of_kill

    If the P k of a weapon/target engagement is 30% (or 0.30), then every random number generated that is less than 0.3 is considered a "kill"; every number greater than 0.3 is considered a "no kill". When used many times in a simulation, the average result will be that 30% of the weapon/target engagements will be a kill and 70% will not be a kill.

  3. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]

  4. Cost-per-engagement - Wikipedia

    en.wikipedia.org/wiki/Cost-Per-Engagement

    In the Native Advertising/Content Marketing space advertisers can pay for content they promote on a cost-per-engagement (CPE) basis to ensure they drive quality audiences to pay attention to their content. inPowered first introduced CPE pricing for Native Content in 2014 when they enabled advertisers to pay only when the user clicks on an ad and spends more than 15 seconds reading their ...

  5. Hilton credits their 93% engagement rate to a strong ERG ...

    www.aol.com/finance/hilton-credits-93-engagement...

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  6. Precision and recall - Wikipedia

    en.wikipedia.org/wiki/Precision_and_recall

    A dog classifier example. This classifier successfully identified 5 images as containing a dog, but misidentified 3 cats as being dogs. In a classification task, the precision for a class is the number of true positives (i.e. the number of items correctly labelled as belonging to the positive class) divided by the total number of elements labelled as belonging to the positive class (i.e. the ...

  7. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. [2] [3] The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates.

  8. What is a factor rate and how to calculate it - AOL

    www.aol.com/finance/factor-rate-calculate...

    How to calculate a factor rate. Using the factor rate provided by the lender, you can quickly calculate the cost of the borrowed funds. For example, if you borrowed $100,000 with a factor rate of ...

  9. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.