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  2. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a particular social media platform. [1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.

  3. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.

  4. Media engagement framework - Wikipedia

    en.wikipedia.org/wiki/Media_engagement_framework

    Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [6] By first personifying the audience, the marketer is able to identify the limiting aspect of the engagements possible with that audience segment and then, understand ...

  5. Instagram Reels - Wikipedia

    en.wikipedia.org/wiki/Instagram_Reels

    Instagram Reels is the short-form section of the American social media platform Instagram. [1] Reels focuses on vertical videos that are less than 90 seconds of duration and various features for user interaction. [ 2 ]

  6. Instagram - Wikipedia

    en.wikipedia.org/wiki/Instagram

    Instagram [a] is an American photo ... user engagement continued to lag far behind ... featuring 1,479 people aged 14–24 and asking them to rate social media ...

  7. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...

  8. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Platforms such as Instagram and Twitter serve as useful tools for meaning dialog, enabling businesses to make lasting relationships with customers and amplify brand visibility online. Customer engagement on Twitter is a form of social power and is usually measured with likes, replies and

  9. Click farm - Wikipedia

    en.wikipedia.org/wiki/Click_farm

    Engagement rate, a performance metric that measures the quality of social media activity such as Facebook likes or Twitter retweets, can be interpreted in terms of "engagement per follower," measured by dividing the raw counts of social media activity by the number of followers. [9]