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The trend of jewelry-making at home by hobbyists for personal enjoyment or for sale on sites like Etsy has resulted in the common practice of buying wholesale costume jewelry in bulk and using it for parts. There is a rise in demand for artificial or imitation jewelry by 85% due to the increase in gold prices, according to a 2011 report. [14]
The company was founded by Alexey and Elena Sokolov in 1993 in Krasnoye-na-Volge, Kostroma Oblast, Russia, a place known for jewelry manufacturing since the 19th century. The parents of the company founders used to work at Krasnoselskaya Jewellery Factory, established in Soviet times to consolidate smaller jewelry manufacturers. [3]
Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the clothes. From a western perspective, the term is restricted to durable ornaments, excluding flowers for example.
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Shane Fallscheer, the managing director and executive director of Lovisa partnered with Brett Blundy's private investment company BBRC in 2010 to establish this fast-fashion specialty jewellery chain. [10] The brand concept for Lovisa was envisioned to be an extension of BBRC's existing jewellery brand, Diva. [10] [11]
Vaibhav Global Limited (VGL), formerly known as Vaibhav Gems, is a multinational electronic retailer and manufacturer of fashion jewelry and lifestyle accessories. It sells its products through its home shopping channels, Shop LC in the United States and TJC in the United Kingdom. The company is headquartered in Jaipur, India. [1] [3] [4] [5]
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