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The company began in 1918 as SW&Y Supply, a wholesale grocery-distributing business. In 1953, Douglas D. Brendle, the grandson of the company's founder, joined the business. He began stocking toys and houseware items, turning its Elkin warehouse into its first wholesale showroom. In 1957, Brendle began publishing the company's first catalog. [4]
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
It sells its products via catalogs and a website. Although initially a wholesale endeavor, the company over the years grew a retail division that ultimately brought in roughly 60% of annual revenue. In 2018, upon the retirement of Daedalus' founder, Robert (Robin) Moody, the wholesale division of the company shut down.
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Associated Wholesale Grocers, Inc. (AWG) is a retailer-owned wholesale grocery cooperative that supplies independently owned supermarkets and grocery stores. [1] It serves more than 4,000 locations in 36 states in the Midwest , the Southeast , and the Southwest , and from 8 full-line wholesale divisions.
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